Contrarian selling:
THE COURAGE TO SELL DIFFERENTLY
A sales training program for people who want to perform better by thinking clearly and approaching sales conversations with confidence and judgment.
10,000
25
ZERO
sales professionals trained.
years of elite sales performance.
pressure tactics.
Contrarian selling:
THE COURAGE TO SELL DIFFERENTLY
A sales training program for people who want to perform better by thinking clearly and approaching sales conversations with confidence and judgment.
10,000
sales professionals trained.
25
years of elite sales performance.
Zer0
pressure tactics.
what we know
Sales has changed. Most training hasn’t.
Buyers are more informed, skeptical, and selective than ever. Yet much of sales training still focuses on forcing outcomes instead of earning trust. This leaves salespeople navigating complex client situations with tools that don’t always hold up as conditions change.
Create Clarity
Help prospects make their own decisions, without steering them toward yours.
Slow Down the Conversation
Shift from urgency and pressure to thoughtful, steady dialogue.
Ask Better Questions
Use questions to understand how prospects think, not to manufacture agreement.
Rely on Judgment, Not Tactics
Navigate real conversations with confidence instead of scripts, tricks, or manipulation.
Contrarian Selling empowers you to sell with confidence, authenticity, and integrity, fully aligned with your values, priorities, and purpose.
INSIDE CONTRARIAN SELLING
Contrarian Selling is built from decades of real-world selling experience.
It focuses on:
Guidance
Learn to guide prospects to their own decisions, handle objections with clarity, and navigate complex conversations confidently without using pressure or manipulation.
Connect with Impact
Master how to have authentic conversations that build trust, deepen relationships, and help prospects feel understood rather than pushed.
Self-Confidence
Build the confidence to sell authentically in any situation, rely on your judgment instead of scripts or gimmicks, and consistently deliver results that feel natural and sustainable.
FOR AFLAC ONLY
Contrarian Selling supports Aflac agents, DSCs, and RSCs with a practical, trust-based approach to selling in relationship-driven environments.
The training strengthens how you think and communicate in real conversations, helping you build credibility with prospects, guide conversations with confidence, and create customer experiences that build trust and strengthen relationships.
Rather than relying on pressure and gimmicks, this approach and philosophy emphasize honesty, humility, and humanity, always putting people and relationships first.
MASTERY program
$975
$2,000
3 payment methods available
14 Modules and 140+ Lessons
Live Monthly Group Training Sessions on Zoom
Access to the Private Contrarian Selling Community
Downloadable Contrarian Selling Workbook
Downloadable Audio Files, Worksheets, and Templates.
12 Months of Access to All Lessons, Resources, and Content.
This is not motivational content.
It’s practical, human-centered sales guidance grounded in common sense.
Led By steve heroux
Contrarian Selling was created by Steve Heroux, known for his practical, authentic, and human-centered philosophy of sales. His work focuses on helping salespeople communicate confidently, guide conversations ethically, and leave a lasting impact with every client.
You have 14 days to explore the materials, watch the content, and evaluate the strategies. If you find that these methods don't align with your morals, simply send an email for a complete refund.
The Integrity Guarantee
FAQs
1. How do I know this course will work for me?
You don’t. Steve refuses to make promises like the other social media grifters and frauds. The strategies Steve shares in this course have helped thousands of salespeople succeed over the past three decades, while allowing them to maintain their integrity and sleep soundly at night. While results vary, obviously, depending on consistent application of the principles, ideas, mindset, and suggestions, his approach works with most industries and selling environments. The best way to find out is to try it yourself, so we offer a 14-day guarantee.
2. This seems expensive. Can't I just get the same information elsewhere?
That’s a fair question! We get that price is an important consideration. While there are plenty of free (or lower-priced) courses, books, and resources out there, this course offers something different — the hard-earned insights, ideas, perspective, and proven strategies Steve has developed and mastered in nearly 30 years of real-world sales experience. The value you get here is designed to save you time, avoid costly mistakes, and accelerate your success in a way that generic sales training just can’t match. That depth of value and guidance is what makes this training worth the investment.
3. I'm unsure if I have the time to go through this course.
It takes 15 minutes a day to drive real improvement in any capacity for a human being—yet the average American watches, streams, or scrolls for 5 hours a day! If you don't have 15 minutes to invest in your craft and future success, we probably can’t help. We’re here when you’re ready!